X² Marketing

Jack Canfield

Training The Trainer Online


Jack Canfield delivers the core body of his work, focusing on how to teach The Success Principles in a private, interactive training.


Jack Canfield is an American author, motivational speaker, corporate trainer, and entrepreneur. He is the co-author of the Chicken Soup for the Soul series, which has more than 250 titles and 500 million copies in print in over 40 languages.

The Canfield Training Group needed to develop a new website and course certification system to “train the trainer”. 


  • Website Development
  • LMS Course Development
  • LMS Tracking and Reporting


With the help of our efforts, we developed the Canfield Train The Trainer website and packaged using the learning management system Learndash behind a privately gated membership login.

When new trainers are trained through the system, they qualify to host events with colleagues in their local area and can earn money bringing new people into the program via affiliate program.

Controls were put in place to monitor the content viewing/learning activity to verify that the material was being completely watched. Tests and courses were developed to confirm that the new trainer was ready to conduct their own events in the spirit of Jack Canfield’s book, The Success Principles.

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