Yoshinoya Case Study

Kon Nichi Wa! (Hello!)

Yoshinoya is a Japanese fast food chain, and the largest chain of gyūdon restaurants. The chain was established in Japan in 1899. Its motto is “Tasty, low-priced, and quick”. It has its headquarters in Kita, Tokyo. Their authentic, yet affordable everyday priced Japanese menu has gained a loyal following that spans around the world. Yoshinoya serves customers at over 1,300 international locations, serving 500,000 bowls a day.

X² assisted in overall brand update for this century-old fast food icon.