Yoshinoya
Over 50,000 Beef Bowls Served Daily
SITE DEVELOPMENT | MARKETING STRATEGY | SEO
Japanese favorites paired with an American appetite for great food.
Background
From the opening of the first restaurant in 1899 in Tokyo, Japan, Yoshinoya has been cooking freshly prepared rice bowls to perfection, using quality ingredients, served at an affordable price, with a friendly smile.
The fast food chain had 19th Century roots and needed a 21st century marketing strategy to grow the brand to customers and potential new franchisees.
Services
- Digital Marketing Strategy
- Social Influence Campaign
- Reputation Management
- SEO: Web, Video, Social, Voice, App
- Social Media Management
- Review Monitoring
- App Infrastructure Integration
- Ongoing Digital Marketing Support
- CRM & Lead Funnel Management
Results
WEBSITE REBUILD
With the growing food delivery trend, combined with the pandemic, Yoshinoya developed an online dine-in, delivery and curbside pickup ordering system with third-party application Olo.com. This system was added as part of a compilation of code integrating into the restaurant’s internal ordering and POS systems.
SEO: WEBSITE, VIDEO, SOCIAL, VOICE
Search engine optimization is vital to the company’s growth. Over the course of the last few years, Yoshinoya has had a 400% gain in monthly organic traffic. This represents a gain in indexed keywords to total over 2700. Backlink campaigns also helped the brand to establish authority within the competitive retail fast-food industry.
WHERE’S THE BEEF?
Yoshinoya has achieved significant benefit by utilizing an ongoing digital marketing strategy. There is no limit to the growth potential that already continues to grow month after month. Look for a Yoshinoya Beef Bowl near you! With proper lead generation, a potential franchisee might just be your neighbor!
