Sunbasket
Dinner, Made Delicious-er.
SITE DEVELOPMENT | MARKETING STRATEGY | SEO
Sunbasket puts healthy meal planning on autopilot by delivering organic produce, clean ingredients, and easy-to-cook, delicious meal kit recipes weekly to your door, plus a wide array of chef-selected and dietitian-approved à la carte options for breakfast, lunch, and snacking. Sun Basket saves busy people the time of planning and shopping so they can eat their kind of healthy for every part of every day.
Background
June redefines precision cooking and jaw-dropping tech like no other smart oven. Or any kitchen appliance for that matter. The choice of early marketing partner was as vital as the creation of the product itself.
In August 2018, June had released version 2 of the June Oven. A vast improvement over the prototype version, this smart oven that broke all the traditional rules of a kitchen appliance. And the world needed to know about it!
The crew hit the ground running and delivered a full site refresh built for achieving amazing customer service goals and e-commerce demands like long waiting lists and manufacturing backlogs.
Services
- Digital Marketing Strategy
- Social Influence Campaign
- Affiliate Program Management
- Ongoing Digital Marketing Support
- SEO: Web, Social, App
- Website Rebranding
Results
WEBSITE REBUILD
In January 2021, Sun Basket became Sunbasket. With the single name rebrand came challenges of rebranding the entire website and all accompanying images, videos and literature. While this is a transitional process, it did require the entire sales chain to be updated, including affiliate marketing channels.
SEO: WEBSITE, SOCIAL, APP
Using SEO to gain organic traffic share helped to reduce the overall ad spend throughout the first 12 months of the campaign. By playing long tail keywords and a long-game strategy, Sunbasket eliminated nearly $40,000 of monthly advertising spend. This allowed the company to reallocate in other areas of the business.
PAID SOCIAL AD PRESENCE AND SOCIAL MANAGEMENT
With the shift from paid ad presence to organic traffic, Sunbasket used the most profitable ads and creative sets to maintain a “pilot light” approach, running flash sales, discounts and specials as needed and required. The social media presence created a viral video trend to review the product.
