Growing an innovative appliance startup with sizzle to spare.
Close your eyes and imagine a really slick smartphone—the kind you show off to you friends. Now picture it as a countertop smart oven. That’s June.
June redefines precision cooking and jaw-dropping tech like no other smart oven. Or any kitchen appliance for that matter. The choice of early marketing partner was as vital as the creation of the product itself.
In August 2018, June had released version 2 of the June Oven. A vast improvement over the prototype version, this smart oven that broke all the traditional rules of a kitchen appliance. And the world needed to know about it!
The crew hit the ground running and delivered a full site refresh built for achieving amazing customer service goals and e-commerce demands like long waiting lists and manufacturing backlogs.
WEBSITE REBUILD
The June Oven website needed to represent the ease-of-use and versatility of the device. A design layout that was clean, vibrant and informative. Just like the product itself. Our Shopify integrated E-Commerce layout provided an aesthetically superior website that is leaps and bounds any competitive product. Design highlights include custom recipe walkthroughs, video thumbnails and complete customer support paths. The Zendesk enabled Chatbot revolutionized how the company integrated customer support tickets, able to respond 70% faster to issues.
SEO: WEBSITE, VIDEO, SOCIAL, VOICE
Search engine optimization was a key initiative in every piece of content that the company produced. No matter what the platform was, internal buy-in for SEO was made at all levels. No content went live without first going through X² Marketing for review and optimization. This strategy resulted in gains of over 5,000 relevant keyword rankings. Organic traffic gained 280% more monthly visitors over the course of the first 18 months.
PAID SOCIAL AD PRESENCE AND SOCIAL MANAGEMENT
X² Marketing used third-party social data to analyze browsing behavior of customers before they bought similar products in the market. This way, they were able to better understand the factors that influence people to buy a product like the June Oven.
COMPANY GROWTH AND ICONIC PARTNERSHIP
In 2020, June Oven joined the Weber Grill family in an epic partnership with one of the most iconic brand names in cooking. June Smart Oven’s ability to cook with the highest level of precision, ease and guidance convinced Weber engineers that JuneOS was necessary for the grilling world. June and Weber worked together testing thousands of recipes, writing thousands of lines of code to develop the Weber Connect™smart grilling technology. By giving everyone the guidance to unlock their true grilling potential, June has accomplished the next evolution of cooking technology with the Weber Connect™ Smart Grilling Hub and Smokefire pellet grill powered by JuneOS.